Sam Edwards

Did you know? The UK podcast market is set to grow by an impressive 30% over the next five years! 📈 With our podcast and vlog services, you can dive into this expanding medium and forge deeper connections with your audience through compelling audio-visual content. Ready to elevate your brand’s storytelling? 👉 Contact us today to explore how we can help you make an impact! #PodcastGrowth #VlogContent #TheMediaAgency #DigitalStorytelling #MarketingExperts

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I might be a little biaised when saying this but these strategy sessions are great. If you have part of a strategy, a strategy that hasn't been communicated/articulated well or zero strategy - make sure you attend one of our Spike Strategy Workshops. 👇

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Want to get more return from your advertising investment? If you are based in Scotland, this could be your chance to learn from Terry and Hannah on how to use advanced targeting technology and AI, and prepare for the future of targeting consumers. ⬇️ Register today for a session packed with first-hand insights, advice and inspiration to find new and effective ways of connecting with your customers online. https://ow.ly/9cnH50TgGmL #onlinemarketing #marketingstrategy #advertising #digitalmarketing #businessgrowth #scottishbusiness

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What an absolute delight to see a CEO truly recognise customer understanding defined everything, and being market oriented is the ONLY game in town. Customers rule, no ifs or buts, they do. Convince yourself you know your customers and make poor decisions. So many organisations don't have customer insight embedded into everything (and that is EVERYTHING). Play on price, it's easy, short term and proven to drive short term performance. Focus on customers, it's hard but drives performance in the short AND long term. Why do so many organisations get it so fundamentally wrong?

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A recent survey by the CIM | The Chartered Institute of Marketing reveals a critical need for clear guidance on ESG communications, with 87% of marketers calling for global standards to help avoid greenwashing risks. Marketers face growing pressure from both colleagues and stakeholders to provide solid evidence for sustainability claims, underscoring the need for transparency and trust: https://lnkd.in/efukkf-k As CIM’s Chief Executive, Chris Daly, aptly puts it: “Marketing has a critical role to play in driving the sustainability agenda forward with marketers feeling increasing pressure to communicate and evidence their brand’s sustainability credentials. It’s vital that the conversation around environmental claims is professional.” The findings also highlight a concerning trend—'greensquashing,' where companies limit both their sustainability ambitions and communications due to fear of greenwashing. This cautious approach impacts companies’ ability to authentically engage with audiences on their sustainability progress. 📅 #edie25 on 26-27 March 2025 will dive deeper into these themes, featuring speakers like Alex Robinson (Hubbub), Charlotte Love (Standard Chartered), and Victoria Moorhouse (Kingfisher plc). Mentions: Sarah George, edie #AntiGreenwashCharter #Greenwashing #ESG #SustainableMarketing #CIM

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📢 Join us for the launch of Shape What Britain Buys 2025 🚀 Retail media is evolving faster than ever, with brands and agencies discovering fresh opportunities to engage consumers across the marketing funnel. From shifting consumer behaviours to groundbreaking omnichannel innovations, the landscape is brimming with potential. But what does 2025 hold? On Friday, 17th January, at 11am, we’re unveiling the trends that will shape the future of retail media in our exclusive Shape What Britain Buys 2025 webinar. With insights from over 23 million Tesco Clubcard households, we’ll share our #retailmedia well-informed big bets for 2025 and beyond—and how you can harness these trends to maximise your retail media strategy. 🎟️  Don’t miss your chance to stay ahead in 2025, secure your spot now: https://lnkd.in/eNvsSkv3 #RetailMedia #ShapeWhatBritainBuys #Webinar #Trends2025 #FutureofRetailMedia

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Should be another good one! Join me and my fellow guests from Sky Media UK and Zipcar plus our experts from Tug as we delve into the advancements in Targeting and Measurement that make up Brandformance #brandmeasurement #digitalmarketing

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New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

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Sharing an insightful report! OOH is now one of the most sustainable advertising mediums, being just 3.3% of the total power consumption and under 3.5% of the overall carbon footprint in a study conducted for the UK. This comprehensive study by Outsmart and KPMG highlights the sector's dedication to minimizing emissions and enhancing sustainability practices. Leading OOH media owners are driving initiatives such as recycling, energy-efficient lighting, and sustainable logistics. #SustainableAdvertising #OOH #GreenInitiatives #AdvertisingTrends

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Do you want to see your business thrive? Contact us today to discover how our tailored strategies can drive your growth and success. Let’s make it happen together! Contact us for more information. www.evo-media.co.uk #evolutionmedia  #digitalmarketing #marketingagency #creative #marketingagencylife #digitalmarketer #marketingconsultant #socialmediaagency #WakefieldMarketing #WakefieldDigitalMarketing #WakefieldSocialMedia

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Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

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Ciel Graham, Research Director and one of the masterminds behind 'Reframe: Auto', the latest instalment of our 'Reframe' #research program in collaboration with TRA, discusses the biggest shifts in the auto industry and why marketers should care. Have we piqued your interest? Download the free report now: https://lnkd.in/gHsa2het #TheGrowthDistillery #ConsumerResearch #MarketingStrategy #CommunicationsStrategy #ConsumerResearch #AutomotiveIndustry

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Diverse Platforms for Varied Audiences Non-Negotiable Platforms: Your Business's Digital Cornerstones www.adlinx.co.uk Facebook : With its vast user base, Facebook remains a cornerstone of social media marketing. We create engaging content, targeted ads, and facilitate community building to connect your brand with a broad audience. Twitter: Short and snappy, Twitter is perfect for real time engagement. AdLinx can help you craft compelling tweets, run ad campaigns, and enhance customer interactions. Instagram: Visual storytelling thrives on Instagram. We’ll design stunning visual content and leverage Instagram’s shopping features for businesses with products to showcase. LinkedIn: LinkedIn is the professional network. AdLinx can enhance your brand’s presence by optimising your company page, publishing insightful content, and connecting with industry peers. www.adlinx.co.uk #socials #socialmedia #adlinx #howcanwehelp #smallbusinesses #development #facebook #twitter #insta #instagram #linkdin

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Don't miss our Saul Parker on the latest episode of Walr's Winner's Words podcast, with our excellent friends Katya Des-Etages, Lydia Amoah FRSA and Caroline Forbes. You'll hear about our research into how Black Owned Businesses can be better supported, particularly by the media industry. Unlocking potential is at the heart of this work, and has helped to shape the incredible impact work done by Channel 4, Clear Channel UK and BACKLIGHT Inc. #Walr #MRSAwards #BlackOwnedBusinesses #BlackPoundReport

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New ventures can be both thrilling and daunting, especially when commercial factors come into play. For brands aiming to breakthrough to TV, we’ve teamed up with ITV to help you navigate the risks and confidently scale your business. Join our webinar on September 20th to discover best practices in creative development, media planning, and measurement, featuring insights from both new and returning TV advertisers. Ready to make the leap onto TV? Register now through the link: https://bit.ly/3MuxXq6 #BreakThrough #TVAdvertising #Advertising #ScaleUp

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